Essential supporter experience skills for all fundraisers
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Talk Details
Learn the key skills that fundraisers need to develop kick-butt supporter experiences for any supporter type. We will be talking about challenging assumptions, asking the right questions, getting away from transactional relationships, and championing supporter-centricity.
By looking at in practice examples from non-profits big and small (and even some huge global for profit corporations), we will explore these skills and why they are crucial to building supporter experiences that people want:
- empathy
- clear communication
- data and insights
- experience design
- collaboration
You will learn how to connect with supporters to find out what experience they’re having, how to listen well to hear when to ask more, what to look for to define insights and how to pull all of that together in understanding the current supporter experience and how to make it better.
Key learnings from this session:
- What skills are needed to create better supporter experiences
- How to develop those skills
- How to put them into practice to implement better experiences
Speakers
Leigh Sandison
Real Path
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