Getting it right for different audiences: a practical guide to inclusion in fundraising

Charities know they should engage every audience well. Sometimes we pick don’t know what our audiences need or want, and pick solutions which work for most people, instead of solutions which support everyone. If we do this, we can maintain support with some of our most loyal supporters, especially at times when they need us most.

This session is for fundraisers who want to do better. Drawing on lived experience of disability and long-term illness alongside a decade of vulnerability practice in the sector, Amy and Matt show why inclusion isn’t always about doing more – sometimes its just about doing it better.

We’ll cover why people in under-served communities often want to support you and what gets in their way, to help you check your own work, at any size of charity.

You’ll leave with one practical action you can take today, and a starting framework you can use to find your own answers tomorrow.