Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Make Your First Fundraising Film in 3 Hours
Leave this hands-on workshop with a completed fundraising film and the confidence to create more. This practical session tackles the biggest barriers charities face: not knowing where to start and feeling “not creative enough.”
Hour one covers story identification, ethical filmmaking principles, and consent practices, ending with your concept and rough script ready. Hour two focuses on filming fundamentals using your phone – framing, lighting, audio, and interview techniques – before you record your own fundraising pitch or story. The final hour introduces simple CapCut editing, followed by a group viewing and feedback session celebrating everyone’s creations.
You’ll discover how to spot compelling stories in your daily work, learn the technical basics without intimidation, and develop strategies for your content.
Perfect for anyone who’s ever thought “I wish I could make videos but don’t know how to start.”
Key learnings from this session:
Participants will discover they’ve been sitting on amazing stories all along, learning to spot fundraising gold hiding in their everyday work conversations and activities. We’ll tackle the scary ethical stuff head-on, making consent practices and responsible storytelling feel manageable rather than overwhelming.
Everyone will become surprisingly confident with their phone camera, learning simple tricks that make their videos look infinitely better without spending a penny on fancy gear. They’ll learn the art of getting people talking naturally on camera, capturing those genuine moments that make donors reach for their wallets.
The editing session transforms participants into CapCut wizards (well, maybe apprentices!), turning their raw footage into something they’ll actually be proud to share.
The real magic happens when participants realise they’re far more creative than they thought, breaking through those “I could never do this” barriers. They’ll embrace the liberating truth that wonky, heartfelt videos often raise more money than glossy corporate productions.
By the end, everyone leaves with their very own fundraising film and an enthusiasm for creating more compelling content that actually gets results.
Speakers
Emma Bracegirdle
Founder
Related Talks
Q+A: Behind the Everyone Hates Elon Campaign
In Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?
2026: Trends, Challenges, and Opportunities for UK Fundraisers
What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.
On Demand
Why companies give (in their own words)
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
How Commercial Brands use Email for Customer Experience
In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.