Charities have the best stories to tell. They don’t sell cars or credit cards, they sell hope, kindness and the best things humans can be. But those stories need to be told effectively to persuade the public to care. In a competitive market, good storytelling matters more than ever.

In this in-depth masterclass, we will condense 11,000 years of human storytelling history into 12 practical lessons that you can use to tell your charity’s story so that more people listen, take action and give.

Key learnings from this Accelerator:

• The psychology and anthropology of storytelling (why humans need stories)
• How to use stories to be persuasive (and raise more)
• Specific tools, tactics and frameworks for better charity storytelling
• What makes a good charity story (it’s not just case studies)

One afternoon, three hours, countless takeaways to help you elevate your storytelling.

Register today to join the FE Accelerator: Storytelling 2025.