Five insights we’ve learned from successful legacy propositions
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Details
Five things Beautiful Insights have discovered from speaking directly to the people that legacy campaigns are built for. We’ll be sharing insights from a variety of campaigns, built alongside charities in partnership with Catsnake: The Story Agency, who we work with on bringing these propositions to life.
Key learnings from this session:
- Expect moments where testing overturned our own assumptions, and even the client’s initial preference.
- Learn about imagery, language and positioning.
Speakers
Steven Dodds
Managing Director
Rowena Wyles
Creative Director
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