From community donor to loyal supporter: how to encourage ongoing support
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Talk Details
You’ve got someone came to your event, volunteered, or joined the quiz fundraiser. But how do you turn that spark into a lasting relationship?
We’ll look at ways to grab a donor’s attention to increase retention and what it can take to make a one-time engagement feel like the beginning of something meaningful. We’ll explore how to craft compelling communications and create a donor experience to build lasting relationships.
Whether you’re part of a smaller team or simply looking for ways new to make an impact, you’ll leave with practical, actionable options you can put to work straight away. Because donor loyalty needs to be nurtured. Session leader, Davinia, is Founder of Champion Fundraising, specialising in helping smaller charities develop sustainable, diversified fundraising. She brings over 25 years of fundraising experience covering a range of causes and income streams.
Key learnings from this session:
- How to make donors feel seen with small but meaningful touchpoints that keep supporters emotionally connected to your cause.
- How to make the most of work already done by you and your colleagues to connect more without starting from scratch.
- How to create a sense of belonging that turns donors into champions, so supporters feel part of something bigger and start bringing others with them.
Speakers
Davinia Batley
Champion Fundraising
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