Guiding Stars – creating a flagship in memory appeal and increasing donor loyalty
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Talk Details
Discover how Guide Dogs created and developed a flagship in memory appeal as a loved in life charity. We’ll discuss where the campaign originated and how it has developed over 15 years to become a multi-channel campaign that has increased donor engagement and loyalty.
Key learnings from this session:
- How causal area doesn’t mean you can’t make a targeted in memory ask that is relevant to your cause.
- How to keep supporters engaged and supporting year after year.
- How to implement learnings to grow your campaign.
Speakers
Charles Bloch
Legacy Campaign Officer
Vicky Fernbank
Legacy Engagement Manager
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