Earlier this year, Newcastle Dog & Cat Shelter became the first charity ever to launch a Mobile Lottery. Their goal was to develop a new source of reliable income, so that they could continue to provide care to animals in spite of spiralling costs and challenges with other fundraising streams. Within a few months, the lottery had grown to 400 players. By the end of the year, the lottery is on track to reach 1,000 players, which will generate £50,000 of reliable, annual income for the charity.

In this session, we will explain what a Mobile Lottery is, how Newcastle Dog & Cat Shelter launched so successfully and we’ll also have a free competition with a Fundraising Everywhere annual membership as a prize!