How to gather the stories you need for impactful stewardship
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Talk Details
Sharing real, personal stories is the best way to show your supporters the incredible value of your work. Your history, your high profile patrons, your milestone fundraising appeal – these are all meaningless if you can’t talk powerfully about the impact of your work.
When asked to tell a story, we think of a polished case study or a perfect video. It can be scary to try and think of something on the spot. But a story can be a single sentence, if you’re including the right ingredients.
In this highly practical session we’ll share our simple framework for capturing stories that will, in turn, capture the imagination of your supporters. You’ll leave with the confidence to source and build your own stories, bring out a range of emotions and inspire and motivate your supporters.
Key learnings from this session:
- Why emotion really matters in our stories
- What the key ingredients are to create powerful stories
- The power of a “pointless” detail
Speakers
Lisa Clavering
Head of Client Experience
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