JustGiving & Massive session: virtual event benchmarking
Discover the impact of Covid on virtual fundraising and the key findings from the Virtual Fundraising Monitor.
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Details
Sharing the lessons we can learn from Massive's latest research and analysis of over 150 virtual fundraising events. To understand what has driven success from virtual fundraising during the first 9 months of COVID based living and what they can tell us about the year ahead.
Details
Sharing the lessons we can learn from Massive’s latest research and analysis of over 150 virtual fundraising events. To understand what has driven success from virtual fundraising during the first 9 months of COVID based living and what they can tell us about the year ahead.
Discover the impact of Covid on virtual fundraising and the key findings from the Virtual Fundraising Monitor. The monitor analyzed data from 150 campaigns and revealed that successful fundraising principles remain consistent in virtual and non-virtual worlds.
Key learnings from this session:
- Lockdown created new opportunities for virtual events, but transitioning from non-virtual to virtual events posed challenges.
- Virtual events generally have lower average fundraising values, making marketing investment crucial for success.
- Despite changes, the fundamentals of fundraising remain consistent.
Speakers
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