Make your partnership fly off the shelves: cause-related marketing 101
Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith
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Details
Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith to answer…
- Why a company would want to do this
- How to find companies that might want to support your cause
- And how the landscape has changed over the last 20 years
…all so that you can go and build partnerships that fly off the shelves.
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