Maximising Telemarketing ROI - Infinity Loop

Our session will explore how to work in a collaborative cross-departmental way to unlock the full potential of your audience to create an infinity loop of value, breaking away from linear siloed campaign models.

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QTY 20.00

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Details

We work with 50 UK charities and we make millions of calls on their behalf each year, giving us a unique perspective on what makes for an optimal telemarketing strategy/campaign.

Our session will explore how to work in a collaborative cross-departmental way to unlock the full potential of your audience to create an infinity loop of value, breaking away from linear siloed campaign models.

We’ll share a case study on a highly successful Gift Aid campaign we ran and how the infinity loop mindset was applied

We’ll also share a case study of how a joined up agency-client relationship led to a large scale, successful telemarketing program with cross-selling as a focal point.

Key learnings from this session:

  • Benefits of breaking down departmental/product silo’s to optimise your telemarketing strategy and the Supporter journey.
  • Case studies of successful campaigns to help inspire your next successful telemarketing initiative.

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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