In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
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Mind’s Everlasting Forest is an innovation in In Memory giving, giving supporters a way to remember a loved one by dedicating a virtual tree to them, in an online forest of memories: https://everlastingforest.mind.org.uk
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
This will provide inspiration for fundraisers at all levels to further enhance this important area of individual giving for your charities.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
11:00 Wednesday 10th September
This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in Ireland can work together.
12:00 Thursday 11th September
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
12:00 Thursday 25th September
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
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