More than a “thank you”: creating Thankathons that spark long-term loyalty
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Talk Details
Combining practical insight with real world experience, Debra and Kay will guide you through the ins and outs of running a high impact Thankathon – and clearly demonstrate how meaningful gratitude drives supporter loyalty and long term income.
In this session, we’ll explore:
- What makes a great thanking experience — and why it’s no longer a “nice to have” but a core part of an effective supporter experience strategy.
- How to take an organisation wide approach to gratitude, securing buy in from every team and turning thanking into a shared mission.
You’ll leave with practical tools, proven techniques, and real examples of what’s working right now, giving you the confidence to deliver an outstanding thanking event that inspires supporters and energises your whole organisation.
Key learnings from this session:
- Thankathon 101: top tips and advice for successfully running your own thanking event.
- The science behind the magic: the evidence you need to demonstrate that great thanking directly increases supporter loyalty and long term income.
- Success stories of thanking in action: find out how The Leprosy Mission have transformed their Thankathon into a Thanking Retreat, tapped into their mission and values, and strengthened the connection they hold with their supporters.
Speakers
Debra Chand
Senior Supporter Experience Advisor
Kay Harrison
Community and Content Manager
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