More than a “thank you”: creating Thankathons that spark long-term loyalty

Talk Details

Combining practical insight with real world experience, Debra and Kay will share what it takes to run a high impact Thankathon – and clearly demonstrate how meaningful gratitude drives supporter loyalty and long term income.

In this session, we’ll explore:

• What makes a great thanking experience — and why it’s no longer a “nice to have” but a core part of an effective supporter experience strategy.
• How to take an organisation wide approach to gratitude, securing buy in from every team and turning thanking into a shared mission.

This session focuses on the strategy, the evidence, and a real-world case study – ideal if you’re making the case for thanking in your organisation or planning your first event. You’ll leave with guiding principles, real examples, and the confidence to start planning a thanking event that inspires supporters and energises your whole organisation.

Key learnings from this session:

• Thankathon 101: the essentials and non-negotiables for getting your first thanking event off the ground.
• The science behind the magic: the evidence you need to demonstrate that great thanking directly increases supporter loyalty and long term income.
• Success stories of thanking in action: find out how The Leprosy Mission have transformed their Thankathon into a Thanking Retreat, tapped into their mission and values, and strengthened the connection they hold with their supporters.