Pixels, Postbacks and Pizazz
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Talk Details
Tracking and analytics to raise more money! In this session, iRaiser will explore the concept of attribution from a critical perspective and advise charities on how they can increase digital visibility for themselves as fundraisers, and increase board buy-in for future investments in areas that produce results.
Key learnings from this session:
- How to create an attribution policy
- How to deploy tracking
- How to use data to increase fundraising activity
- How to convince your board to invest more money in your fundraising
Speakers
Eoghan Beecher
Country Manager UK and Ireland
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