Purpose for profit
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.
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Details
If your supporters can change the world with the goods they buy, why should they give to your organisation?
Purposeful brands reliably outperform the market. There is a financial incentive for brands to invest in purpose, and in the minds of the consumer there is little difference between a brand ‘doing good’ and a charity. If they can help save the rainforest by buying the right laundry detergent brand, is there a need for me to donate to charity?
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.
Speakers
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
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