
Purpose for profit
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
If your supporters can change the world with the goods they buy, why should they give to your organisation?
Purposeful brands reliably outperform the market. There is a financial incentive for brands to invest in purpose, and in the minds of the consumer there is little difference between a brand ‘doing good’ and a charity. If they can help save the rainforest by buying the right laundry detergent brand, is there a need for me to donate to charity?
Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 19th June
Join the UK’s only conference designed to upskill, inspire – and destress – community fundraisers.
Happening online Thursday June 19th 2025.
Past event - Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
12:00 Thursday 24th July
If you’re ready to improve supporter relationships and move beyond transactional communication, this session is for you.
CFRE Points: 1
11:00 Wednesday 10th September
This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in Ireland can work together.
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