Stop Chasing Sign-Ups: The Regular Giving Strategy That Drives Real Growth

Regular giving is one of the most powerful drivers of long-term fundraising growth – particularly when face-to-face and telephone fundraising are supported by a clear, end-to-end strategy.

In this session, David Pettigrew, Founder of GivingInsight, will walk through the core building blocks of a high-performing regular giving program, with a practical focus on how acquisition channels connect to retention, donor experience and financial performance. Drawing on 25+ years of fundraising leadership experience, David will show how organisations can move beyond short-term volume thinking and build sustainable donor value.

The session will explore how to design a regular giving strategy that aligns acquisition, stewardship and revenue outcomes. Attendees will learn how to set the right objectives, focus on the metrics that matter, and make smarter decisions that improve lifetime value, reduce attrition and maximise return on investment.

Whether you are building a program from scratch or optimising an established portfolio, this session will provide practical insights you can apply immediately.

By the end of this session, participants will:

• Understand how to design a long-term regular giving strategy that supports sustainable organisational growth
• Learn the core building blocks required to create a high-performing regular giving program — from acquisition through to retention and value growth
• Understand the strategic role regular giving plays in building predictable cash flow and financial stability
• Learn how to structure face-to-face and telephone fundraising within a broader portfolio strategy
• Gain insight into how forecasting, performance measurement and planning support long-term success
• Understand how to scale a regular giving strategy appropriately for small and large organisations