In this session Lesley and Ami will share the approach to Supporter Experience at the British Red Cross and the impact it has made in practice to their fundraising. Lesley will talk a bit about their strategy and vision for experience, while Ami will go in to the detail of how focussing on experience in practice has helped them to transform one of their biggest fundraising programmes. Hopefully providing you with some inspiration and evidence for putting humans and experience front a centre in your fundraising.