In this session, Fundraising Everywhere’s very own Alex Aggidis interviews Cherian Koshy about how to take a behavioural science approach to cost of living crisis fundraising.

Topics covered in this session:

• Context of human decision-making during a period of stress/trauma
• Behavioural science research sources that fundraisers should be aware of
• How the cost of living crisis is impacting how orgs are functioning and what to be aware of
• The best ways to use behavioural science research to support fundraising objectives

Full participation in Taking a behavioural science approach to fundraising during the cost of living crisis is applicable for 1 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.