
The Cost Of Not Listening and Acting
We will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.
We will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.
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As a society, we are going into even more uncertainty and change that is anticipated to negatively affect how people donate. However, danger lies in using our past to predict our future or relying purely on economic forecasts and numbers to gauge how people will respond.
We need to go deeper and understand how people are thinking and feeling. For many IG supporters this will be the first time that they will be personally impacted e.g. mortgage interests, fuel bills rocketing, power cuts, strikes, being worse off. Whereas many traditional older supporters will be more shielded from triple locked pensions, paid off mortgages, savings from Covid. We can’t take for granted the behaviours of different supporters and we need to unearth new insights about their concerns, motivations and ensure that IG propositions are designed to meet their needs.
In this interactive live session we will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 19th June
Join the UK’s only conference designed to upskill, inspire – and destress – community fundraisers.
Happening online Thursday June 19th 2025.
10:00 Tuesday 24th June
Accelerate your storytelling with this in-depth masterclass!
CFRE Points: 3
12:00 Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
12:00 Thursday 10th July
Get a little pep in your step and pizza in your belly at July’s Pizza for Losers, the charity sector’s favourite un-conference dedicated to improving mindset and encouraging innovation.
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