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As a society, we are going into even more uncertainty and change that is anticipated to negatively affect how people donate. However, danger lies in using our past to predict our future or relying purely on economic forecasts and numbers to gauge how people will respond.
We need to go deeper and understand how people are thinking and feeling. For many IG supporters this will be the first time that they will be personally impacted e.g. mortgage interests, fuel bills rocketing, power cuts, strikes, being worse off. Whereas many traditional older supporters will be more shielded from triple locked pensions, paid off mortgages, savings from Covid. We can’t take for granted the behaviours of different supporters and we need to unearth new insights about their concerns, motivations and ensure that IG propositions are designed to meet their needs.
In this interactive live session we will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Monday 22nd January
Please join Fundraising Everywhere as we share and discuss the key findings from our research into The Impact of Learning and Development on Charity Staff.
Past event - Wednesday 25th September
This brand-new virtual conference is the ultimate place for fundraisers keen to crush their digital fundraising goals. Here you’ll find practical skills and insights to transform your charity’s digital fundraising strategy – and understand exactly what you should be doing.
Past event - Thursday 17th October
Feeling burnt out by the ever-changing fundraising landscape? Join the Individual Giving Conference 2024 to recharge your strategy! Learn from sector experts, discover opportunities to retain supporters, and optimize your giving programs. Register now to elevate your fundraising!
12:00 Thursday 21st November
Overwhelmed by fundraising tech? Join FundraisingTech, where we demystify digital tools for charities. Learn from top experts, access case studies, and discover simple steps to boost your confidence in online fundraising. Watch live or on-demand until Dec 31st, and get exclusive access to networking rooms. Register now to transform your tech game!
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