In a data-driven society, we know that data is important to make good decisions. But as we all know that can be easier said than done, particularly in charities. In this session, we discuss the foes of data: the seven deadly sins of data practices that actually short-circuit our decision processes. Next, we discuss the foundations of good strategy and how many times we conflate other ideas with strategy. Finally, we talk about the features of good strategy. At the end, you’ll be able to answer the question: does your data help you focus so that you can make the best decision possible and do the next right thing.