The IG evolution: in-channel diversification
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In today’s fundraising climate, acquisition and retention are both under pressure. Meta has long dominated as a channel, but saturation, rising costs, and shifts in donor behaviour are forcing charities to rethink their approaches. Rather than just diversifying across channels, fundraisers now need to diversify within channels, exploring new creative approaches, audiences, and integrated supporter journeys.
This session will explore:
- How organisations are testing and experimenting within IG channels.
- The importance of breaking down silos between teams (e.g., events and IG) to unlock new supporter pipelines.
- Emerging strategies for engaging diverse audiences and underrepresented donor groups.
- Case studies and real-world examples of what’s working now, including cross-team collaboration, event-to-IG conversion, and retention-focused supporter journeys.
- How fundraisers can respond to crises, news-driven moments, and other urgent opportunities with agility.
This panel brings together client insights, research findings, and practical examples to help fundraisers navigate IG’s evolution with actionable takeaways.
Speakers
Lizi Zipser
Executive Director
Claire Donner
Director of Mobilisation
Rhiannan Sullivan
Vice President, Strategy & Business Development
Related Talks
On Demand
FE Accelerator: Lottery Fundraising
Unlock the potential of lottery fundraising with George Collins, Chair of the Lotteries Council. Learn how to launch, grow, and scale your charity lottery – from compliance and player engagement to innovation and long-term supporter growth.
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.