The power of your supporters ‘human’ stories – where to find them and how to use them
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Talk Details
Stories are everywhere. As charities we often think about the people and communities we work with. Or ‘case studies’. But a story and a case study are two different things. And we can’t overlook the importance and strength of our supporter’s stories too. Especially for causes where supporters and people we work with may have a large overlap.
In this session, Storytelling expert Sarah Goddard will explain why stories are so important and how they drive action. She will explain the difference in stories and case studies and most importantly – share how community fundraisers are the champions of finding, hearing and sharing your supporters stories…and how that will make a difference in so many ways at your charity.
Key learnings from this session:
- Why stories are important and influence our actions
- The difference between a case study and a story
- Curious questions to ask to be told a story
- How to capture and share your supporters stories
- A nod to ethical storytelling
Speakers
Sarah Goddard
Public Fundraising Specialist
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