The return of PSMS: a green shoot for IG

Talk Details

The Data (Use and Access) Act amends regulations that have previously prevented charities from using a ‘soft opt-in’ for contacting supporters. This means that charities will be allowed to re-contact donors who have given via email or text without needing to secure explicit consent.

This change frees Text Giving (PSMS) from the regulation that has hampered it for years, allowing it to make a timely comeback and drive new donors and revenue into the sector. This session will explore how charities can raise more from existing programs, drive additional value from cold activities, and open up new forms of dialogue with younger audiences

We’ll share Open’s expertise from pioneering Text Giving in the UK. We’ll also show how we’ve helped generate over £100 million in text donations from almost 3 million people, giving us unique insights into what works. We’ll discuss how integrating text with conversational experiences within messaging apps like WhatsApp can create richer, more personalised supporter journeys.

Join us to learn how your charity can prepare to make the most of this significant opportunity and reinvigorate your fundraising efforts.

Key learnings from this session:

1. You’ll find out what this change means and how you can make the most of it.
2. You’ll understand the fundamentals of making the most of text giving
3. You’ll learn what future opportunities are from the agency that pioneered text giving in the UK