The Stewardship First Aid Kit: How to Turn Leads into Lifelong Supporters (Without the Burnout)
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Talk Details
“We don’t have capacity for stewardship.” “Our CRM doesn’t talk to our marketing tools.” “We need to automate, but we don’t know where to start.”
If these phrases sound familiar, you are not alone. For most fundraiser, the biggest barriers to putting your supporters at the heart of your campaigns isn’t a lack of desire, it’s usually organisational silos, messy data, and a chronic lack of time.
In this session, we’re looking beyond the theory of ‘Supporter Experience’ and into the practical reality of how to build a high-conversion journey when you’re overworked and under-resourced. We’ll deconstruct common ‘SX Fails,’ show you why your leads are ‘ghosting’ your email journeys, and share the exact 1-to-1 WhatsApp automation used to drive a 36% revenue lift without burdening the team.
Key learnings from this session:
- The Anatomy of a Fail: Why standard lead-conversion funnels are breaking and how to use tech to lighten the manual data process
- Personalisation at scale: How to deliver 1-to-1, behavioural stewardship that feels human but is 100% automated.
- The first 48 hours: A 3-step blueprint to convert event leads into active fundraisers before they lose interest.
Speakers
David Boorman
Global Head of Commercial Strategy
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