Tony's Chocolonely Partnerships - Commercial Alignment with Ben Gallagher

Tony's Chocolonely Partnerships: Purpose driven Commercial Alignment

Details

Diving into our most successful partnerships in the last year and how we aligned our marketing and sales teams so the partnerships grew our Brand awareness but also delivered revenue.

Key learnings from this session:

  • Focus on Pull marketing not push
  • You don’t need to spend lots of money on big OOH campaigns, you can generate really strong visibility with owned and earned media
  • Internal team alignment is crucial
  • Leveraging partnerships can help achieve commercial success

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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