Fundraising and brand are inextricably linked. We use the power of purpose to help our audiences understand why we are needed. We share our vision with the world to encourage people to join us in achieving it. We use our personality to help people connect with us and feel warm to our cause. And our values shape our non-negotiable principles and drive our behaviour so we stay true to who we are. Our brand is more than just a logo or a marketing tool. And it is relevant at a sector, organisational and personal level.
This session will take you through what you need to know about your brand to connect, stand out, drive impact and increase funds.