April 14, 2026
Starting a legacy fundraising programme feels like a massive undertaking. You’re asking people to think about their death. To write or update their wills. To choose your charity among all their other priorities. And then wait years (sometimes decades) before you see any income….
March 31, 2026
Legacy and in-memory fundraising sound formal. Technical, even. The kind of thing that belongs in policy documents rather than real conversations. But strip away the jargon and you’re left with something profoundly human: people choosing to turn loss, grief, and mortality into something meaningful….
March 11, 2026
Why Legacy & In-Memory Fundraising Matter Legacy and in-memory fundraising are different. Not because they’re more important than other types of fundraising. But because they’re deeply personal in ways that other channels aren’t. When someone leaves a gift in their will, they’re making a…
October 14, 2022
As many people reading this blog will already know, the value of legacy giving is predicted to increase dramatically over the next few decades, with legacy income set to more than double in real terms by 2050.