May 12, 2026
Getting someone to pledge a legacy or make an in-memory gift is hard work. Keeping them engaged after that initial commitment is even harder. Most charities focus all their energy on acquisition, then treat stewardship like an afterthought. A generic thank you letter. An…
May 12, 2026
Legacy fundraising is a long game, and that makes it hard to measure. You won’t see results for years. The people pledging legacies today won’t pass away for a decade or more. The income arriving this year comes from relationships built ten years ago….
April 28, 2026
Talking about death can be uncomfortable. Not because people don’t think about it or because they’re afraid to discuss it; most people think about death quite a lot, and they’re generally willing to talk about it – it’s uncomfortable because we can make it…
April 14, 2026
Starting a legacy fundraising programme feels like a massive undertaking. You’re asking people to think about their death. To write or update their wills. To choose your charity among all their other priorities. And then wait years (sometimes decades) before you see any income….
March 31, 2026
Legacy and in-memory fundraising sound formal. Technical, even. The kind of thing that belongs in policy documents rather than real conversations. But strip away the jargon and you’re left with something profoundly human: people choosing to turn loss, grief, and mortality into something meaningful….
March 11, 2026
Why Legacy & In-Memory Fundraising Matter Legacy and in-memory fundraising are different. Not because they’re more important than other types of fundraising. But because they’re deeply personal in ways that other channels aren’t. When someone leaves a gift in their will, they’re making a…
October 14, 2022
As many people reading this blog will already know, the value of legacy giving is predicted to increase dramatically over the next few decades, with legacy income set to more than double in real terms by 2050.