Written by Mandi Hine, Community Manager at Fundraising Everywhere.

For May’s exclusive Members Clinic we were joined by the always amazing Richard Sved. He gave us a whistle stop tour of the book he has co-authored with Dr Claire Routley - Fundraising Strategy.

Your strategy in 10 questions

The book (and Richard’s session) is very helpfully broken down into 10 questions (chapters) for working through your Fundraising Strategy. There is no set order when drafting a Fundraising Strategy, although the book is arranged in what Richard and Claire feel is the order that's most logical.

Most importantly, your fundraising shouldn’t ever stop just because you are taking time to think strategically about it!

5 important things to consider when writing your strategy

1. Set your objectives

2. Audience

3. Style and content

4. Tactics

5. Analysis

But why do I need a Strategy?

In short, taking the time to plan ensures that, rather than diving straight into your fundraising with a few ideas around current trends or hunches about what might work, you will have carefully thought through the actions you’re going to take. 

How can I avoid strategic wear-out?

Importantly, remember, in the words of Wayne Murray -

“Your strategy isn't a document. It’s a set of mutually agreed decisions, created by all and owned by all. The document is just the receipt.”

Wayne Murray, Human Focused Strategy at Fundraising Strategy Virtual Summit 2021

Next steps

If you want to learn more about this topic, check out these 7 top strategy webinars available On Demand:

  1. The key questions to consider when developing your fundraising strategy
  2. The value of models and theories
  3. The British Red Cross approach to developing a people-centred fundraising strategy
  4. Human Focused Strategy
  5. Strategy is a feeling
  6. Making your strategy usable every day
  7. The data you need to make decisions

You can also get in touch with Richard on Twitter or LinkedIn.

Want to join next month's Members Clinic, plus receive loads of great member benefits like automatic access to all our upcoming events and everything On Demand?

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