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Welcome to the Art of Conversation Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Making the Ask
“Taking the Ick out of the Ask”: How to Craft Your 5-Minute Fundraising Conversation
In this session, you’ll learn the “4 Tent Poles” to set the groundwork for your Asks (along with some easily- actionable tips) that will shift your solicitation from transactional encounters to relationship-building opportunities.
Navigating Corporate Partnerships as a Regional Charity
In this session, Rose will help you to navigate your way to regional corporate partnership success, using her handy corporate partnership compass.
Soft Skills: Cultivating Donor Relationships and Making the Ask
Whether you’re a seasoned fundraiser or just starting in the nonprofit world, this session will equip you with the practical tools and techniques to maximize your fundraising potential.
Pitch Stop 2023
You never get a second chance to make a first impression. That’s why it’s so important to ensure that your pitches work like a well oiled machine. So we’ve brought together a “Pitch Crew” of three corporate partnerships experts to tweak three dream prospect pitches.
How To Close More Partnership Deals with Case Studies
During their presentation, Joe and Tas will show you their step-by-step process for creating and using partnership case studies.
Flying High: CHAS and Loganair Partnership
This session will focus on the strategic partnership between CHAS and Loganair – Scotland’s airline.
Asking or offering? The psychology of raising large gifts with confidence!
Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this session so you can be too.
How to write a fabulous case for support
Join Tom Ahern as he shows you just how to write a fabulous case for support.
Pitching
Corporate Giving – The DNA that should run through your business
What makes a great corporate-charity partnership? In this insightful session, Matt Turner (Creative Pod) shares what he’s learned from building a successful business and supporting multiple charities — and how fundraisers can use the same principles to create lasting, impactful corporate relationships.
How to make your pitch stand out
In this session Yunus and Katie will share a range of techniques which have seen them achieve several recent successes including large multi-year wins.
The power of shared purpose – how to find your unique why
This session will showcase how powerful your unique why can be with a real-life example increasing corporate pledges from £2m to £10m.
Pitch Stop 2023
You never get a second chance to make a first impression. That’s why it’s so important to ensure that your pitches work like a well oiled machine. So we’ve brought together a “Pitch Crew” of three corporate partnerships experts to tweak three dream prospect pitches.
How To Close More Partnership Deals with Case Studies
During their presentation, Joe and Tas will show you their step-by-step process for creating and using partnership case studies.
Flying High: CHAS and Loganair Partnership
This session will focus on the strategic partnership between CHAS and Loganair – Scotland’s airline.
Pitch Stop Panel
You never get a second chance to make a first impression. That’s why it’s so important to ensure that your pitches work like a well oiled machine. So we’ve brought together a “Pitch Crew” of three corporate partnerships experts to tweak three dream prospect pitches.
Using social data intelligence to nail your corporate pitches
You’ll walk away from this session feeling that little bit smarter and more strategic about how to structure the content and information of your pitches for maximum impact.
Relationship Building Skills
Demystifying DAFs – How to nurture relationships with Donor Advised Funds
Speaker Joanna Roberts is a Senior Relationship Manager at Stewardship, a Christian charity and Donor Advised Fund founded over a century ago, and will share practical insights informed by an experienced background in philanthropy and major gifts fundraising.
Using digital to secure a long term relationship with supporters: The Second Gift challenge
In this session, we will explore the challenges faced in creating multiple interactions with supporters, and focus on both ways of working and products that can increase the chances of someone coming back to give again.
Phone call formulas: what’s a ‘good’ call & how to measure it
Whether you’re picking up the phone yourself or managing others who are, this session will leave you with a clear blueprint for what a great call sounds like, and how to create more of them.
Champions! How Starlight scored #1 for supporter engagement (and you can too)
If you’re ready to improve supporter relationships and move beyond transactional communication, this session is for you.
Who ‘owns’ your supporter? Breaking down silos for supporter experience
The dream is that a we speak to a supporter about all the different ways they can support us? But how can we do that when X needs to “own” the relationship and how do we incentivise, reward and evaluate?
Corporate Giving – The DNA that should run through your business
What makes a great corporate-charity partnership? In this insightful session, Matt Turner (Creative Pod) shares what he’s learned from building a successful business and supporting multiple charities — and how fundraisers can use the same principles to create lasting, impactful corporate relationships.
Beyond the event: learnings from high value calendars
Through the lens of working with around 20 organisations annually on their high value events portfolios, we’ll share learnings from the last 12 months.
How to get more face to face meetings
Led by Christa Orth, a seasoned major gifts consultant with a community-centric fundraising approach, this engaging session will share key aspects of how to get more face to face meetings, overcome obstacles (both internal and external), and build stronger, more authentic relationships with your supporters.