Welcome to the Individual Giving Collection

What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

This session will share the results of pioneering pilot study of Beautiful Insight’s SAFE Index (Satisfaction and Future Engagement) involving donors to eight well-known UK universities and charities (including the University of Bristol, The King’s Trust (formerly The Prince’s Trust), and Starlight Children’s Foundation).

This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most.

In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons that visitors might choose note to give, and present a practical way of working to increase online conversion and raise more funds!

In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.

This session will explore how charities can harness the power of pop culture to craft campaigns that resonate, inspire action, and drive real change. Learn how entertainment, celebs and cultural trends can help you meet audiences where they are and shift from traditional third sector messaging to storytelling that captivates and compels.

In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email. Whether you’re new to email stewardship or a seasoned pro, discover the insights, tips, and tools to apply to your charity’s emails and drive performance.

In this session, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes.

This session will explore how charities can use behavioural science to encourage people to donate online.

Learn how to design the perfect journey for your audience and goals.

At Raisely we’ve helped charities raise over £250m. Using data from over 10,000 campaigns and 2300 organisation, we’ll look at what makes a successful peer to peer campaign.

This session will cover some of the essential, smart and innovative ways that audience data should support impactful fundraising.

Join Seema as she shares expert insights into the evolving landscape of digital fundraising and changing donor behaviors, while emphasizing the growing need for charities to diversify their strategies.

In this session we’ll be Fundraising From Scratch as we take an overview of the different ways that you can raise money. We’ll talk about the fundamentals of Donor Lifetime Value, return on investment, and how to decide where to focus your precious time – especially for those quick-wins. We’ll look at where to find new donors and how to bring them on a journey that inspires them to give and keep giving.

Join our session to discover how KSS transformed its fundraising and engagement strategies, exceeding expectations and setting new benchmarks for future campaigns. You’ll walk away with actionable insights on integrating various channels to maximise impact, including our most successful ever door drop in terms of income and response rate.

Join Open Co-Founder, Tim Longfoot and GOSH Head of Fundraising Strategy and Integration, Chloe Shields as they take you behind the scenes on the Build it. Beat it. capital appeal and share candid learnings from the first three years of the campaign.