On Demand

Welcome to the Individual Giving Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.

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On Demand

Individual Giving Conference 2026

Join us at the Individual Giving Conference for the vital tools and insights you need to supercharge donor acquisition, boost retention, and gain clarity on the future of individual giving.

How to revive a flagging val-ex product

How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.

Digital Fundraising: turning your community into community fundraisers

How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.

Embedding Legacy Conversations Across the IG Supporter Journey

How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.

Unlocking F2F Performance: Partnerships, KPIs & Scalable Growth

What it really takes to make face-to-face fundraising work — high-trust agency partnerships, the KPIs most charities miss, and tactics for scaling without losing quality.

Closing the engagement gap: the missing piece to turn leads into donors

How to close the engagement gap between first contact and financial ask — building the trust, connection, and supporter experiences that turn leads into lasting donors.

Small List, Big Impact: Getting Supporter Acquisition Right

Why acquisition is only the starting point — and how to build the journeys and fundamentals that turn new supporters into engaged donors at any scale.

Maximise every moment: making every gift go further

Real examples and easy tactics for squeezing more value from every campaign moment — urgency, community, visuals, and upsell opportunities that compound over time.

Catching feels: what emotion really does for donor retention

What emotions really drive donor retention — and how the SAFE Index helps charities spot lapse risk before it ever shows up in the income data.

Raise more from the core: how to develop a successful appeal ecosystem

How to raise more from existing supporters by building coordinated, segmented campaigns around one strong creative proposition — the Appeal Ecosystem explained.

The Art of the Stewardship Touchpoint: Personal, Affordable, Scalable / email journeys and improvements

Simple tools and real examples for building supporter journeys that actually get delivered — including a wow calendar and free AI tool to plan your next great moment.

Soft Opt-In 2026 and Beyond: What IG Fundraisers Actually Need to Know

What the updated soft opt-in rules mean for charities — and how to use them to grow your email list ethically without compromising trust or compliance.

The First Six Months Problem: Fixing Early Attrition in Regular Giving

How Great Ormond Street is using data to understand what drives early attrition in regular giving — and how acquisition and retention teams can work together to fix it.

On Demand

FE Accelerator: Lottery Fundraising

Unlock the potential of lottery fundraising with George Collins, Chair of the Lotteries Council. Learn how to launch, grow, and scale your charity lottery – from compliance and player engagement to innovation and long-term supporter growth.