Welcome to the Individual Giving Collection

In this session, you’ll learn Ask Direct’s top four principles for a successful direct mail campaign – with real-life research and examples from a range of causes, so you can plan your amazing appeal.

Need to convince your boss or board to invest in fundraising? In this session, Craig will share five key principles that you can follow to help secure that elusive investment.

Join us to hear about lessons in creative storytelling since the start of the pandemic.

In this swift session we’ll give you a whistle-stop tour of the research we commissioned to find out more, and what that research might mean for how you fundraise.

Join JustGiving’s Oliver Shaw-Latimer and Haya Barlas in this practical session about all things Gift Aid when it comes to online giving.

We’ll show you how we delivered a phased paid social, influencer and press playout we reached then engaged millions of people, and created positive, lasting change; and we won’t shy away from the challenges we faced, including tips on how you could overcome them.

Amy will talk about the rise of purposeful brands, the threat this poses to our sector, and how we can compete in a world where everyone is doing good.

In this session you will hear the inside story of this success. From the strategy, to actual results, to the key principles you can take away and put into place at your charity.

This session provides you with many examples and best practices to make your monthly donor program even more powerful than ever before!

In this session Marjon touches on customising design, the top performing layout (3-step flow), and automated tax receipts.

In this session Alex will tell you how you can use online email surveys to unlock vital insight to help fuel your campaigns.

Join Tom Ahern as he shows you just how to write a fabulous case for support.

This session gives you some great tips, with 10 rules and considerations to guide you to success.

In this session, Beate will talk you through how to optimise your website for donations, making it as easy as possible for those who want to give, to give.