Welcome to the Marketing Collection

You’ll leave with insights gleaned from more than 37,000 nonprofit email campaigns, plus data-backed strategies for creating more compelling emails.

In this quick Lightening Session, we’ll be chatting about how to get to know your donors and your audience at scale.

I’ll demonstrate what the audience actually wants in their online experiences and how low-production, homemade videos are one of the top most viewed content categories.

This session takes a look inside the hearts and minds of your donors and shows you how minor deviations from the status quo can give you major results!

In this session, we’ll show you how mixing behavioral science and neuromarketing can help you create awesome fundraising campaigns that make donors sit up and take action.

Tom Cornfoot, Creative Director and founder of A Studio of Our Own — Bloody Good Period’s creative agency — and Gabby Jahanshahi-Edlin, founder of Bloody Good Period, will be explaining the importance of tone, language and attitude as the foundation for brand personality.

IWITOT is a unique spin on the usual conference session. Each speaker has just 7 minutes to champion an innovative and exciting corporate partnership idea.But there is a catch…All speakers must speak enthusiastically about someone else’s idea, not their own.

During their presentation, Joe and Tas will show you their step-by-step process for creating and using partnership case studies.

Discover how to maximize the impact of Google Ad Grants for fundraising with expert insights from Fai Hassan.

Dan will be talking through how and why the project came about, the journey and ups and downs along the way, what we’ve learnt from it all and how we’re building it into a key pillar of our digital engagement work for the future.

In this session, we’ll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw!

Understand what makes TikTok unique and how to use the platform to reach new audiences.

In this 20-minute session, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you’ll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn’t boring.

We’re excited to welcome charity event specialists, Enthuse, for a panel discussion and Q&A on Events Fundraising during the cost of living crisis.

Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.

In the session you’ll also learn about broader insights and tactics used across the sector to maximise fundraising performance – many of which Dignity in Dying use to help drive their programme and can be easily incorporated into the work you do today!