2024 Facebook challenge analysis: resurgance or regression?

Social Fundraising has long been a hot topic across challenge teams worldwide.

The last few years have been a rollercoaster – with peaks, troughs, and a whole host of key voices sharing conflicting information.

Helen will be sharing clear data that Social AF have gathered since 2021, providing definitive answers to commonly asked questions surrounding these events.

She will also share insight and learnings into what exactly made for a great challenge in 20204 – and what made for a not-so-great one!

Join this session if you are already part, or keen to be part of, the virtual challenges space and are keen to learn more about how to smash your social fundraising programmes.

Key learnings from this session:

• The evolution of Facebook Challenges over the year
• Key findings from 2024
• What are the key components of a great challenge concept