Navigating rapid change: How Medical Aid for Palestinians transformed its IG programme
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Talk Details
Navigating rapid growth, fame and change. Medical Aid for Palestinians rose from an organisation with an annual income of £10m to over £50m in less than a year. From a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from over 150 countries through digital channels. Find out more about how the charity has adapted its ways of working and fundraising programme to deliver on ambitious goals, whilst also planning for a future where the media and public interest fades, but the need continues to be great.
Key learnings from this session:
- A case study of a small team shifting their approach in response to rapid organic growth / an emergency
- How to drive reactive giving
- Focusing in on sustainable giving
Speakers
Josie Isherwood
Head of Individual Giving and Legacies
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