The Art of Fundraising

Details

The art of fundraising: the balance of compelling storytelling, building meaningful relationships, and crafting an undeniable case for support.

Nobody teaches you the hardest parts of fundraising: How to ask for money and mean it, how to tell a story that moves someone, how to handle the silence after a pitch; the rejection that stings, the colleague who just doesn’t understand why your work matters.

These are the skills that separate good fundraisers from exceptional ones – and they’re almost never readily available.

That’s what this conference is for.

Who is this for?

This is for fundraisers who want to get better at the human side of the job. Whether you’re making your first major gift ask or you’ve been in the sector for decades and still feel the nerves; whether you work in corporate partnerships, community fundraising, trusts, individual giving, or events – the skills we’re covering apply to all of it.

It’s for frontline fundraisers who want to build confidence in the ask. It’s for managers who want to bring their teams and give them something no training budget usually covers. And it’s for anyone who’s ever walked out of a donor meeting thinking: I could have done that better.

What will you learn?

Across the day you’ll hear from practitioners, fundraisers, and sector leaders on the topics that matter most right now:

• Making the ask with confidence – whatever the channel, whoever you’re asking
• Storytelling in conversation, not just on the page
• Handling rejection and building resilience that actually lasts
• Negotiation and the psychology of relationships
• Managing up and winning internal buy-in for your work
• The skills that separate good fundraisers from truly exceptional ones

Every session is built around real examples, practical tools, and honest conversation – not theory.

Why come?

Because the sector talks endlessly about strategy, data, and digital – and almost never about this. The relational, human, confidence-driven craft of fundraising. The stuff you only usually learn through years of trial, error, and the occasional cringe-worthy memory.

This is an afternoon to invest in yourself and your team. To sit in a room together (or log on remotely) with people who understand exactly what you’re up against, learn from people who’ve genuinely cracked it, and leave with tools you can use the following week.

The technical side of fundraising can be taught – the art of it is what we’re here for.

Want to partner with this event? Email nikki@fundraisingeverywhere.com for more information, or email hello@fundraisingeverywhere.com for general questions.

All of our events are hosted on the Fundraising Everywhere virtual events platform and are subtitled. The platform also provides other screen reader-compatible features and slides are provided in advance in our virtual delegate bag. Let us know if we can do anything else to improve your experience.

If you have any additional access needs, such as BSL interpretation or anything else that would help you take part, please let us know at least 7 weeks before the event. This helps us explore any additional support that may be possible.