How to plan story-driven and inspiring community stewardship journeys
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Talk Details
In this session, we will explore how to design meaningful, story-driven stewardship journeys that place supporters at the heart of fundraising. At the core is a simple principle: when we truly understand supporters’ stories and motivations, we can build authentic relationships that inspire long-term engagement, loyalty, and advocacy.
We will look at practical ways to identify and use storytelling within community fundraising, and how to create touchpoints that make supporters feel genuinely heard, valued, and connected to your cause. From first engagement through to long-term stewardship, we will explore how consistent, thoughtful communication and personalised interactions can transform the supporter experience.
The session will highlight key moments across the supporter journey where charities can deepen relationships—ensuring supporters feel emotionally connected, warmly welcomed into the cause, and motivated to take action. We will also consider how these experiences turn supporters into confident ambassadors, fundraisers, and advocates for your organisation.
Bringing over 25 years of cross-sector experience in fundraising, leadership, and community engagement, this session is grounded in real-world practice and a deep belief that the most powerful fundraising comes from human connection, creativity, and relationships that truly last.
Key learnings from this session:
- How to build stewardship journeys that move supporters from just engaging with you once to long-term loyalty through authentic relationships.
- How to use storytelling at every stage of the supporter journey to deepen emotional connection and strengthen engagement.
- How to design simple, intentional touchpoints that make supporters feel valued, heard, and inspired to become active advocates for your cause.
Speakers
Hannah Awesome
Head of Community and Events Fundraising
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