Effective Use of Data & the CRM for Audience Engagement
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Fundraising strategy lives and dies by the quality of the data strategy framework. This session will cover some of the essential, smart and innovative ways that audience data should support impactful fundraising.
Key learnings from this session:
- Understand the key pillars of a successful supporter-led data strategy;
- Why your CRM is the foundation for a dynamic and effective engagement strategy; and
- Why data is the cornerstone.
Speakers
Stuart McCoy
Data Strategy Consultant
Related Talks
On Demand
Three Strategic Shifts in Fundraising: Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving
Practical, data-driven strategies from Blue State to help fundraisers stabilise and grow in 2026 – covering opportunity audiences, mid-value development, and ethical giving.
On Demand
Making Sense of the ICO Soft Opt-In Guidance: What it says, what it means, and what to do about it
The ICO’s charitable soft opt-in guidance has landed — join Mark Burnett from Hope & May on 20 May to unpack what it means for your supporter communications.
Major donor prospecting – smash your GDPR fears to unlock new prospects
Whether you’re in a large or small charity, big budget or no budget, existing major donor programme or just starting, there will be something to takeaway for everyone.
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.