Thursday 9th July @ 12:00 BST
Digital Fundraising Conference 2026
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK's largest virtual Digital Fundraising Conference on July 9th 2026
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Details
The digital landscape isn’t slowing down. But you can catch up.
Digital fundraising has never mattered more. Sector reports are clear: digital is one of the biggest growth opportunities for charities right now. But there’s a gap between what leaders know they need to do, and what their teams actually feel equipped to do.
Fundraisers are telling us they’re overwhelmed, under-resourced, and lacking confidence in digital skills. You tell your confidence with email journeys, paid ads, tracking pixels, and social strategy is low while being expected to deliver results across every channel imaginable.
This half-day conference is built to help you succeed – not add more to your plate.
What to expect
Four hours of practical, no-nonsense sessions covering the digital skills and strategies your team actually needs in 2026. No fluff. No theory for theory’s sake. Just real-world expertise you can act on straight away.
Across the afternoon, you’ll get into:
- How to apply the new ICO guidance on soft opt-in
- Which social channels are really worth your time and budget
- How to build Meta Ad campaigns that convert
- What a solid digital fundraising strategy actually looks like (and how to write the budget to go with it)
- How to design supporter journeys that work across channels
- Email sequences that make supporters fall in love with your cause
- Why digital donors drop off and how to fix your retention
- The tools saving digital fundraisers hours every week
- WhatsApp vs SMS, managing social comments, video strategy, AI in practice, accessibility, consent changes and more
Who is this for?
This conference is for fundraisers and digital teams who know digital matters but don’t always have the time, confidence, or resource to keep up. It’s also for senior leaders who want to better understand what their teams need to succeed in a rapidly shifting landscape.
Whether you’re building your digital skills from the ground up or sharpening what’s already working, there’s a session here for you.
Why it matters
The organisations that will thrive in 2026 are the ones investing in their people’s capability now. Digital investment isn’t just about tools and budgets. It’s about skills, confidence, and having a clear plan.
This is your afternoon to get all three.
Busy July 9th? (or can’t get around to watching all your top sessions on the day) – you’ll have on-demand, digital access until the end of August to catch up.
Register today and be part of the digital revolution that puts the power – and supporter relationship – back into your hands.
Want to partner with this event? Email nikki@fundraisingeverywhere.com for more information, or email hello@fundraisingeverywhere.com for general questions.
All of our events are hosted on the Fundraising Everywhere virtual events platform and are subtitled. The platform also provides other screen reader-compatible features and slides are provided in advance in our virtual delegate bag. Let us know if we can do anything else to improve your experience.
Sessions
Room 1
Digital Benchmarking report: what you need to know
Speaker: Sarah Crowhurst, Hynt
As charities explore new digital channels, time and again they’re faced with gaps in benchmarks, insights, and a clear strategic and creative path forward. This year’s CAF report has shown some strong signals for digital, but other digital benchmarking tools are too big, too cumbersome, or they’re taking a gap year. That’s why Hynt has surveyed the UK charity sector to map out the state of play in email lead generation and cash acquisition through digital. In this 30-minute session, we’ll go through some key learnings from our ‘UK Charity Digital Lead Generation Map’, lifting out key insights and connecting them to clear strategic and creative actions.
Key Learnings:
– A free set of current digital benchmarks to inform strategic decision-making
– A clear plan for turning insight into action in digital
Stop Trying to Be Everywhere: Choosing the Right Social Channels for Fundraising
Speaker: Athar Abidi
A session to help you build a framework for understanding your full social footprint and then break it down to deliver audience, channel and post level insight to inform how best to resource social to deliver your objectives with an emphasis on quality over quantity.
Key Learnings:
How to treat social strategically as opposed to as stakeholder fulfillment.
How to use data to inform and explain decision making.
How to choose if a channel is right for you or not.
How to write a digital budget
Speaker: Joshua Leigh, Hynt
Can’t tell your CPL from your CPM? Don’t know where to start with media spend and ROAS? Stop staring at that blank spreadsheet! Join us for a high-speed, jargon-busting session designed to turn your digital fundraising “guesstimates” into a concrete budget for you to take to your team. In just 30 minutes, we’ll work through Hynt’s Digital Budget Template to prepare a top-line, simplified budget to help you get started, or get better at digital fundraising.
Key Learnings:
– Understand digital fundraising metrics and how they relate to one another
– Learn how to strategically divide media spend between donor acquisition, lead generation and brand awareness
– Explore the balance between digital acquisition and high-yield retention
Using Digital Media & Paid Advertising to Power Smarter Fundraising
Speaker: Morgan Hard, JustGiving & Kris Tan, Platypus
You’ll come away with a practical
understanding of how digital ads can
support fundraising today and in the future, as behaviours of users online and platforms begin to change.
Room 2
Combining Digital and Offline: A Multi Channel Mini Builds Case Study
Speaker: Ilyaz Hajat. St Mungo’s
When everyone’s fed up of doom and gloom, how do you recruit supporters in a way that sparks joy?
St Mungo’s Mini Builds is a new fundraising product combining digital acquisition with a super-tangible, offline journey centred around LEGO-style kits delivered to your door.
Honest confession: we haven’t built the slick, fully-integrated journey everyone dreams of (yet!) But we’ve learned a lot from a product that relies on the relationship between digital and physical, and that’s thrown up some surprising wins, a few hard lessons, and one looming deadline we’re racing to solve.
Expect an honest tour through what’s worked, what’s surprised us, and what we’re trying next!
Key Learnings:
– Digital and offline shouldn’t be separate channels. How can they reinforce each other into more than the sum of their parts?
– The thing that delights donors offline isn’t always the thing that recruits them online.
– Both online and offline come with their own challenges. But the real fun starts when you combine them together!
How To Make A Supporter Fall In Love With You In 6 Emails
Speaker: Anya Muir Wood, Forward Action
Email is still the most powerful tool in digital fundraising – but most organisations are only scratching the surface of what it can do. Drawing on Forward Action’s experience running high-performing email programmes for charities of all shapes and sizes, we’ll share six tried and tested creative tactics that can transform your email programme.
Whether you’re struggling to find the time, the content, or the confidence to send more, this session will leave you inspired and equipped. We’ll bust the myths holding organisations back, share what great fundraising emails really look like, and give you six practical tactics to put into action straight away.
By the end, you’ll have everything you need to make supporters fall in love with your cause, and a few reasons to fall in love with email yourself too.
Key Learnings:
– New creative ideas to make supporters look forward to your emails
– How to sidestep the pitfalls that are impacting your email performance
– Simple changes that drive more opens, more clicks, and more donations
Pixels, Postbacks and Pizazz
Speaker: Eoghan Beecher, iRaiser
Tracking and analytics to raise more money! In this session, iRaiser will explore the concept of attribution from a critical perspective and advise charities on how they can increase digital visibility for themselves as fundraisers, and increase board buy-in for future investments in areas that produce results.
Key Learnings:
– How to create an attribution policy
– How to deploy tracking
– How to use data to increase fundraising activity
– How to convince your board to invest more money in your fundraising
Whatsapp vs SMS
Speaker: Simon Varley, Conversr
With the “double marathon” challenging many fundraisers to support twice as many runners as planned, building genuine supporter relationships at scale has never mattered more. In this session we’ll explore: – The strengths and weaknesses of WhatsApp and SMS for supporter engagement and what handset-based channels offer that email, social and other digital channels simply do not – The five questions every fundraising team should ask before the WhatsApp-vs-SMS debate even begins – How the “postman principle” reveals why; what you say will always matter more than where you say it You’ll leave with a practical framework for deciding when mobile messaging earns its place in your supporter journey – and what you’ll need to have in place before ever sending your first message.
Room 3
The Digital Skills Fundraisers Actually Need in 2026
Speaker: Quarina Sultana, Digital Strategist
Digital fundraising has evolved far beyond “send an email and post on social media”, yet many organisations are still operating with digital skillsets built for a very different internet.
This session explores the digital skills fundraisers actually need in 2026 to build stronger supporter relationships, improve retention and create fundraising experiences that feel human rather than transactional.
From audience psychology and supporter journeys to accessibility, data interpretation, AI, automation and digital behaviour, this session looks at how fundraising teams can move beyond siloed tactics and start thinking more strategically about the full supporter experience.
Expect a practical, honest and slightly playful session exploring why so many digital journeys quietly fail, what modern supporters now expect from charities online and how teams can adapt without needing huge budgets or becoming “tech experts overnight”.
Designed for fundraising, digital and communications professionals working across charities and nonprofits, attendees will leave with practical ideas they can apply immediately across campaigns, content, supporter journeys and digital engagement strategy.
Rethinking Supporter Growth in a Changing Consent Landscape
Speaker: Rhiannon Sullivan, Care2
The introduction of the charitable soft opt-in marks a fundamental shift — moving organisations away from a model focused purely on reach, and toward one centred on relationship, relevance, and long-term value.
In this session, Care2 will explore what this means in practice. We’ll share new insights from across our community, alongside recent UK and US case studies, highlighting how leading organisations are already adapting — and where the biggest opportunities lie.
We’ll unpack:
How to identify and engage supporters already aligned with your cause
What high-performing campaigns are doing differently in this new environment
How platform choice and data capture models will increasingly shape long-term growth
This isn’t about short-term gains — it’s about building supporter journeys that convert, deepen, and sustain over time.
You’ll leave with a clearer understanding of how to navigate the soft opt-in era — and how to position your organisation for stronger, more resilient growth.
Cyber Security: the basics
Speaker: Patrick Burgess, Nutbourne
In this session, Patrick Burgess of Nutbourne explores cyber security fundamentals for charities and not-for-profits and why it’s now a question of “when,” not “if.”
The session challenges three common assumptions: that an attack won’t happen to you, that your data isn’t worth stealing, and that security only gets in the way. You’ll see why each underestimates the real risk, given that donor details, beneficiary records, payment systems, and grant data all carry value, often guarded by lean teams with limited defences.
Drawing on current figures most small organisations have faced a breach, many struggle to recover within six months, and around a third have met regulatory consequences under GDPR and Charity Commission rules the focus stays on preparation rather than alarm. You’ll learn how to prioritise with limited resources by identifying critical assets, building an information asset register, and concentrating on the highest-impact actions. The session closes with practical support, including NCSC tools and the role of a trusted IT partner, helping you benchmark where your organisation stands today and build a realistic roadmap to strengthen your defences and protect your mission.
3 steps to creating viral videos/building a winning strategy with video.
Speaker: Emily Semmens, Praxis
Cartwheels. Ghosts. Biscuits falling in cups of tea. What do these have in common?
Join this session on how to create viral short form videos and find out. From engaging hooks (we know people’s attention spans aren’t that good) to keeping people watching until the end, the way to create a good viral video is like a recipe.
Learn how to build a successful content strategy using video, as well as top tips from planning and scripting to filming and editing.
You’ll leave feeling like the next influencer, or at least knowing how to build short form videos into your digital fundraising plans and see results.
Key Learnings:
– Why video is important, and the current big thing
– How to craft a viral video from planning to posting
– Simple top tips to drive engagement and watch time
Plus more fantastic speakers and sessions covering topics such as:
- Choosing the Right Social Channels for Fundraising
- What’s working in digital fundraising – 5 things you can do tomorrow
- What a Good Digital Fundraising Strategy Actually Looks Like
- Designing a Supporter Journey Across Channels
- How to make a supporter fall in love with you in 6 emails
- Why digital donors don’t stay (and how to fix it)
- Whatsapp vs SMS
- Managing social comments
- Rethinking Supporter Growth in a Changing Consent Landscape
- Real world journey of bringing AI into day to day fundraising operations
- The Digital Fundraiser’s Toolkit: The Tools That Save You Hours (zapier, pixel helper, gtm etc…)
- Building a winning strategy with video
Speakers
Quarina Sultana
Director
Rhiannan Sullivan
Vice President, Strategy & Business Development
Sarah Crowhurst
Director
Joshua Leigh
Director
Jeff Boachie
Director of Marketing and Engagement
Eoghan Beecher
Country Manager UK and Ireland
Ilyaz Hajat
Acquisition Manager
Morgan Hart
Performance Marketing Manager
Kris Tan
Strategy Lead
Anya Muir Wood
Head of Creative
Athar Abidi
Head of Social Media
Tereza Litsa
Marketing Consultant
Simon Varley
Country Manager
Emily Semmens
Fundraising and Digital Engagement Coordinator
Patrick Burgess
Technical Director
Helen Alderson
CEO
Headline Sponsors
Event Partners
