Five Mistakes to Avoid in Designing & Implementing Supporter Journeys
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Every fundraisers wants to create great journeys and experiences for supporters.
Yet, despite fundraiser’s best efforts many journeys fail before they even start.
Craig will share common reasons for failure and how you can overcome them.
As well as revealing the mistakes to avoid, he’ll share practical examples and tips from his work with the Supporter Experience Collective.
Over the last four years they’ve helped and trained hundreds of fundraisers to design and implement better journeys and experiences.
Key learnings from this session:
- Mistakes to avoid when implementing supporter journeys.
- Tools you can use to improve journeys and experiences for supporters.
- Free template to create great thank you letters.
Speakers
Craig Linton
Founder
Related Talks
On Demand
Three Strategic Shifts in Fundraising: Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving
Practical, data-driven strategies from Blue State to help fundraisers stabilise and grow in 2026 – covering opportunity audiences, mid-value development, and ethical giving.
On Demand
Making Sense of the ICO Soft Opt-In Guidance: What it says, what it means, and what to do about it
The ICO’s charitable soft opt-in guidance has landed — join Mark Burnett from Hope & May on 20 May to unpack what it means for your supporter communications.
Major donor prospecting – smash your GDPR fears to unlock new prospects
Whether you’re in a large or small charity, big budget or no budget, existing major donor programme or just starting, there will be something to takeaway for everyone.
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.