Mind’s Everlasting Forest – an insight-led In Memory fundraising product
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Talk Details
Mind’s Everlasting Forest is an innovation in In Memory giving, giving supporters a way to remember a loved one by dedicating a virtual tree to them, in an online forest of memories: https://everlastingforest.mind.org.uk
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
This will provide inspiration for fundraisers at all levels to further enhance this important area of individual giving for your charities.
Key learnings from this session:
- What inspired the development of a new In Memory product for Mind
- How we gathered and built supporter insights into the finalised product
- How Everlasting Forest performed on launch, and continues to perform
- How we plan to build on this success in the future
Speakers
Sarah Smith
Legacy and In Memory Manager
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