A compassionate, practical guide to communicating with bereaved supporters — covering grief, difficult conversations, tone, and looking after yourself in the process.
Archives
On Demand
Finish the Year Strong: Your 90-Day Year-End Fundraising Plan for Major Donors
A practical 90-day plan to take the scramble out of year-end major donor fundraising — from audit and goal-setting to asks, thanks, and everything in between.
On Demand
How Companies Give (and Who They Give To)
Evidence-based insights from 18,000+ corporate partnerships to help you prospect smarter and focus your corporate fundraising where it actually works.
On Demand
Trusts & Foundations Funding: Expert Advice from a Grant Assessor, Funder and The List Author
Join us for a practical and insight-packed 90-minute webinar bringing together leading voices from across the fundraising and grant-making landscape.
On Demand
Legacy and In-Memory Fundraising Conference 2026
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
Creating Meaningful Moments: Using Events to Steward and Engage Legacy Supporters
Perfect for legacy, in-memory, and supporter engagement fundraisers looking to enhance relationships through the power of events.
Future focus: AI, reimaging family/communities, marketing
A practical, grounded roadmap for the decade ahead — built around what will change, what might, and what never does in legacy fundraising.
Deciphering the data: The legacy myths costing you your best prospects
Data from 11,000 confirmed legacy gifts reveals why your best prospects are already in your database — and why traditional segmentation is missing them.
How to connect with In-Memory supporters
This practical session will explore how charities can build meaningful relationships with in memory donors by communicating with empathy, confidence and authenticity.
Offline channel mix: in-memory and legacy marketing
An honest behind-the-scenes look at two legacy campaigns built on modest budgets — what worked, what didn’t, and what any small team can take away.
Intro to Audience-led Legacy Fundraising (ps your SLT/Board are an audience too…)
A practical thirty-minute foundation in how supporters really decide to leave a gift in their will – and where your charity can help, and where to step back.