Corporate Fundraising in 2026: Trends and Insights

The world of corporate fundraising is shifting quickly. Economic pressure, changing expectations around ESG, employee activism, and growing scrutiny of corporate impact are all reshaping how (and why) companies choose to work with charities. But what does this look like from inside businesses themselves?

In this panel discussion, Andy King, Preeya Versani and Lesley Pinder will explore the biggest trends shaping corporate partnerships in 2026, drawing on lived experience and research based on in-depth interviews with 20 people working inside companies.

Together, we’ll unpack what’s changing in the way businesses think about charity partnerships, what is becoming more important in decision-making, and where charities are still misunderstanding how companies operate.

If you want to understand how corporate fundraising is evolving (and what charities need to do differently to keep pace) this session will offer a clear and candid view of the road ahead.

Key learnings from this session:

• The key trends shaping corporate fundraising in 2026
• How companies’ expectations of charity partnerships are evolving
• The cultural differences between businesses and charities that still create friction
• What fundraisers need to understand to stay relevant in a changing corporate landscape