Legacy Storytelling in 3 Acts
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Stories are at the heart of any legacy giving program.
In this session, we’ll chat about what you can do, at every stage of your legacy program, to infuse stories and voices into your fundraising. You’ll learn about empathic story gathering: how to share stories about our charities and our donors in a way that honours a range of lived experiences and also inspires a sense of belonging.
Key learnings from this session:
- Tested and perfected questions for conversations.
- How you can add more stories to your legacy program right now, no matter how new or mature.
- How to sprinkle “legacy seeds” through your fundraising program.
Speakers
Jen Love
Partner
Related Talks
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.