Major donor prospecting – smash your GDPR fears to unlock new prospects

Your dilemma: You’ve been asked to find some new major donor prospects but you:

a) don’t really know where to start and
b) GDPR keeps you up at night.

I’ve been there too. But, before you open your browser and type into Google “”rich people who give””, let me share with you some of the simple and effective ways I’ve learned over the last 20 years on how you can find good prospects that are worth spending time on, rabbit holes to avoid going down, and why common sense (good processes and a Privacy Notice) prevails when it comes to data protection. GDPR is actually a good thing.

Whether you’re in a large or small charity, big budget or no budget, existing major donor programme or just starting, there will be something to takeaway for everyone.

Key learnings from this session:

1. You will learn some simple and effective ways charities can identify and qualify new supporters, for all types of budgets, so you don’t waste precious time
2. Simple ways you can ensure you are compliant with data protection
3. Pitfalls to avoid when it comes to prospecting and how you can figure out you’re on the right track by measuring success