Major Donors’ Voices: Busting the Myths

It’s easy to make assumptions about major donors and philanthropists.

• They like swanky, high-end events.
• They won’t be regular givers but will donate once per year.
• They’re male, white and powerful.

But is that really the case?

Drawn from over 150 donor interviews, from philanthropists, this session will entertain, surprise, and challenge you to think differently about “major donors”, and it will give you the confidence to challenge others in your charity.

You’ll hear direct quotes and stories from a range of donors who’ve been interviewed and hear key themes to help you progress your major donor fundraising in 2026 and beyond.

Here are some key takeaways from the session:

• Increase your knowledge of philanthropy and what motivates major donors
• Challenge your assumptions about who major donors really are
• Build the rationale to prioritise stronger donor relationships

Can’t attend the live webinar? No worries! It will be recorded and available to watch on demand.

Full participation in Major Donors’ Voices: Busting the Myths is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.