Helen Alderson
CEO
Helen Alderson is the Founder and CEO of Social AF, the UK’s specialist social media moderation for the third sector. Since launching in 2021, Social AF has worked together with charities such as Mind, Samaritans, and Diabetes UK on its Facebook Challenges, helping to raise more than £26 million.
Social AF offers Facebook Group and Virtual Challenge moderation, delivered by supporter-centred moderator teams. They also provide social media moderation across paid, organic, and campaign content on a fully bespoke basis — protecting charity reputations and ensuring every supporter feels seen and supported. Helen is passionate about creating safe, inclusive and engaging online spaces for charities.
My Previous Events
On Demand
Digital Fundraising Conference 2026
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 9th 2026
Tackling hate and misinformation online
Learn practical strategies for tackling online hate and misinformation, protecting your charity’s reputation, and responding to challenging conversations with confidence.
On the blower – retaining your supporters through calls
Discover how offline stewardship, especially phone calls, can strengthen supporter experience and emotional connection, with practical tips and insights from Helen Alderson.
On Demand
Digital Fundraising Conference 2025
Get access to all the session from Digital Fundraising 2025 on demand!
Tackling hate and misinformation online
In this practical and eye-opening session, Helen from Social AF will share strategies for moderation with regards to tackling hate, misinformation, disinformation, and malinformation across social platforms.
2024 Facebook challenge analysis: resurgance or regression?
Join this session if you are already part, or keen to be part of, the virtual challenges space and are keen to learn more about how to smash your social fundraising programmes.
From £50k to £1 million in 12 months by leveraging experts: a fireside chat with Prostate Cancer Research
Learn how to identify areas of support, leverage expert insights, and grow your social fundraising with a sustainable, flexible model.
FB Challenge Communication Workshop
Join Helen to get answers to all of your burning questions on how to get the most out of your groups.
Adapting FB groups for long-term support
Helen will chat to us about the incredible results Facebook Challenges have seen during the pandemic,.
Looking Back, Moving Forward: Fundraising lessons from 2021
Join us as we review the top fundraising stories and case studies from 2021.
Fundraising Events Post-COVID-19
What does the future hold for fundraising events as we emerge from the Covid crisis? Helen discusses how decide on the best future for your own events programme, how to maintain support and how to focus your promotion during the lockdown.